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Serena Scapagnini

Privacy Policy

Last updated: May 19, 2026

This Privacy Policy explains how personal data is collected, used, stored, and protected when users browse the website or use the services provided by Serena Scapagnini, in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable privacy laws.

1. Data Controller

The Data Controller is:

Serena Scapagnini Studio
Via dei Marsi, 69
Rome (RM), Italy
Email: info@serenascapagnini.com
Website: www.serenascapagnini.com

For any questions regarding this Privacy Policy or the processing of personal data, users may contact the Data Controller using the contact details above.

2. Types of Data Collected

The website may collect the following categories of personal data:

Data voluntarily provided by the user

  • First and last name

  • Email address

  • Phone number

  • Company or organization name

  • Information submitted through contact forms

  • Any other information voluntarily provided by the user

Automatically collected data

While browsing the website, the following information may be collected automatically:

  • IP address

  • Browser and device information

  • Visited pages

  • Date and time of access

  • Time spent on the website

  • Navigation and usage statistics

3. Purpose of Data Processing

Personal data may be processed for the following purposes:

  • Responding to inquiries or consultation requests

  • Managing professional communications

  • Providing requested services

  • Improving website usability and user experience

  • Analyzing website performance and traffic statistics

  • Complying with legal obligations

  • Protecting the rights and legitimate interests of the Data Controller

With the user’s consent, personal data may also be used for:

  • Sending newsletters

  • Marketing and promotional communications

  • Updates regarding services, projects, or events

4. Legal Basis for Processing

Personal data is processed on the basis of:

  • The user’s consent

  • Contractual or pre-contractual obligations

  • Compliance with legal obligations

  • Legitimate interests pursued by the Data Controller

5. Methods of Processing and Data Retention

Personal data is processed using electronic and/or paper-based systems and protected through appropriate technical and organizational security measures designed to prevent unauthorized access, disclosure, modification, or destruction.

Data will be retained only for as long as necessary to fulfill the purposes for which it was collected and in accordance with applicable legal requirements.

6. Sharing of Data with Third Parties

Personal data may be shared with:

  • Technical consultants and collaborators

  • Hosting and IT service providers

  • Analytics and marketing service providers

  • Public authorities where required by law

Personal data will never be sold or disclosed to unauthorized third parties for commercial purposes.

7. Cookies and Tracking Technologies

The website may use:

  • Technical cookies

  • Analytics cookies

  • Profiling cookies

  • Third-party cookies

For more information, users may refer to the website’s Cookie Policy.

8. Third-Party Services

The website may integrate third-party services such as:

  • Google Analytics

  • Google Maps

  • Social media plugins

  • YouTube or Vimeo embeds

  • Meta Pixel

  • CRM and marketing automation tools

These services may collect and process personal data according to their own privacy policies.

9. User Rights

Under Articles 15–22 of the GDPR, users have the right to:

  • Access their personal data

  • Request correction or updating of inaccurate data

  • Request deletion of personal data (“right to be forgotten”)

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent at any time

Requests may be sent to: info@serenascapagnini.com

Users also have the right to lodge a complaint with the competent Data Protection Authority.

10. International Data Transfers

Some third-party services used by the website may involve the transfer of personal data outside the European Economic Area (EEA). In such cases, transfers will be carried out in compliance with GDPR requirements and appropriate safeguards.

11. Changes to This Privacy Policy

The Data Controller reserves the right to update or modify this Privacy Policy at any time. Any updates will be published on this page.

12. Contact Information

For any information regarding this Privacy Policy or the processing of personal data:

Serena Scapagnini
Via dei Marsi, 69
Rome (RM), Italy
Email: info@serenascapagnini.com
Website: serenascapagnini.com